Swinton is packed with independent retailers, so we’ve been chatting to the people behind the businesses to find out more…
This week, we caught up with Easy Smoke…
When did Easy Smoke open and how did the business get started?
Easy Smoke opened in 2012 by company owner Mike after he originally started to use an e-cigarette to stop smoking and realised that Swinton could benefit from a reliable supplier of products with all the help they may need to switch to vaping.
Those values are still at our core today, we provide the best products coupled with expert knowledge and a real care and commitment to our customers wellbeing and a determination to help them succeed in quitting tobacco for good.
How exactly does vaping help people quite smoking?
An e-cigarette delivers the two main physical and visual parts associated with smoking. Firstly the vapor produced appears to be smoke, so psychologically the user appears to be smoking without the horrible smells and dangerous chemicals involved with tobacco smoke. Secondly, the e-liquid contains nicotine which delivers a hit in the throat also felt in tobacco cigarettes and delivers nicotine into the body, suppressing the cravings that smokers feel.
What is it like to work at Swinton Square?
Swinton Square is made up of familiar faces both in the local businesses and our customers too, they together create a great little community that we’re proud to be a part of. As we are so accessible to other local towns we find a lot of customers are visiting us from further afield which is fantastic.
What is the most popular flavour in store?
A particular menthol variant known as Menthol Sensation has been our best selling flavour since we first started trading. There’s something special about the liquid that people love and struggle to forget. Menthol has especially increased in popularity since the ban on menthol flavoured tobacco products as these restrictions haven’t been applied to e-cigarettes and vaping. We’ve seen a rise in new customers that can no longer find menthol cigarettes that are now successfully using menthol flavoured e-liquids.
Where do you see the future of the vaping industry heading?
The future is seen by some as uncertain as we face a lot of negativity from big companies who profit from tobacco products, however the studies and research into e-cigarettes clearly shows the benefits of switching to vaping from tobacco so we can only imagine the industry growing as more people switch and tobacco products continue to exponentially rise in cost. It’s very clear to see on the streets now that smoking isn’t as visible but vaping is definitely more popular!